Collectively, the program covered 720,000 households in a span of 3 months (October to December 2020); with an equivalent reach of 2,160,000 people informed on COVID-19. When faced with information fatigue, the team shifted messaging to malaria, diarrhea, and polio public health information campaigns. They also collected more than 100 complaints, reports of rumors, and feedback from community members.
“Vulnerable groups such as children, elderly and people with disabilities tend to not move far out of their homesteads. Since BMB passes by their homes while amplifying audio messages with life-saving information, they become delighted and informed,” said Mabior Ajuong, BMB’s programme manager.
Cycles of Learning and Innovation
While the BMB concept is straightforward, no such initiative with similar scalability exists in South Sudan aside from radio. The Voice Post team has spent the past months improving the construction of the bikes, as well as how they track and provide accountability for their riders and their reach.